5 Benefits of Video Blogs
If you’re considering adding a powerful benefits of video blogs to your website or social media, but aren’t quite sure if it’s for you, then you’re in the right place. Here’s a list of some pretty substantial gains to help you make up your mind.
Personalise Your Product or Service
One of the biggest benefits of video blogs is that you can more easily put a human face on your business. Text is usually impersonal, whereas you talking about what you do is engaging. People want to do business with people and not brands. They want to buy local and support the community. Showing yourself in the video blog (as nerve-wrecking as it is) guarantees an instant connection with your clients.
Shows Your Passion
You’re passionate about what you do, and the best way to show it is to talk about it. Communication is 90% non-verbal and it’s carried through your body language and your tone of voice. Clients want to see authentic, passionate business owners, and not corporations. The business is becoming local now more than ever! Passion and excitement are contagious, so tap into it.
Video Blogs are Quick and Easy to Produce
It takes most people quite a bit of time to type up a 500 word blog post, but sitting in front of the camera and talking for three minutes is a piece of cake. Not only does this save you time, it allows you to produce more content faster. And more engaging content! people don’t want to burn brain cells going through your 7 page PDF, they would much rather watch a short video.
Video is Demonstrative
One of the biggest benefits of video blogs is that a lot of things are just easier to demonstrate when your audience can see and hear what’s going on. Conventional wisdom tells us that 65% of people learn visually, which means video is going to work a lot better for them than text. Your audience is looking for an easier form of information, and video blogs tick all the boxes.
Makes You Look Like a Boss
Video is considered a luxury. There are not a lot of people in your industry producing video content, making you stand out more. Nothing makes you look like a bigger fish than getting into a smaller pond. As an added bonus, if you can get half decent at it, you can quickly outpace many other video bloggers whose content looks and sounds terrible.
BONUS: Improves Your Presentation Skills
This is a cool one. Doing videos for your website lets you polish your presentation skills. You can say the same script many times, until you get it right. If something doesn’t work out, do another take and delete the first one. Your trusted editor will be there to cut out all the bloopers. So at the end you look like an absolute boss, smoothly gliding through your area of expertise.