5 TIPS ON HOW TO RECORD VIDEO BLOGS
BEFORE WE ASK: HOW TO RECORD VIDEO BLOGS, WHAT ARE VIDEO BLOGS?
A video blog (vlog) is a blog done with the help of videos, unlike a text blog where information is shared using just text and static images.Video blogs are a great tool to build audience engagement and are considered best for tutorials or “how to” blogs. Video builds credibility and creates instant connection.
5 TIPS FOR A GREAT VIDEO BLOG:
1. BACKGROUND AND LIGHT:
Choose a neutral background, like a grey wall or an outdoor scene. Avoid background that is lighter than your face! You will appear dark against the light background. Greenery is a good choice, so shooting in your garden would be a good idea. Choose an open shade, under a tree or o behind the building. Avoid direct sunlight or a backlit scene. Even light is very important!
Enhance your video with cutaways! If you are doing a “how to” video, show the audience exactly what you are talking about. Cutaways can be done while recording your main video, or recorded afterwards and added on top of the main video. Cutaways make your video informative and exciting!
Good sound is even more important than good video! If people struggle to hear your voice, they will not have a good experience watching the video. Stand close to your camera/phone, so your phone can pick-up the sound properly. If you want to be fancy, use another phone to record your voice. Video and sound can be combined later in a video editing software. Remember, the number one magic ingredient in how to record video blogs is sound!
4. BE CONFIDENT AND ENTERTAINING:
The attention span of your audience is very short, you need to keep them entertained. Prepare your content well and speak with confidence. You are the expert in your industry! Having a board with bullet points next to the camera helps guide you through the content. If you struggle to remember the the content, one simple trick in how to record video blogs is having the tag lines displayed next to the camera!
5. KEEP IT SHORT AND SWEET!
The purpose of video blogs is to entice the audience to look for more. Video blogs should be like a bite that you throw into the water to attract the fish, so you can pull them towards your website and sign them up for your products or services. Keep your blogs short, just giving a few tips and not the entire recipe.
We hope these few tips will shine some light on how to record video blogs. They are great tool in building trust and convincing your potential clients to buy from you. Video blogs increase conversion and shorten the time it takes to sign up new clients. So don’t wait, put that cellphone on a tall chair and start recording! You will be surprised by the magic of video blogs!