Jannie du Toit is a visionary entrepreneur and a great story teller, who came to us to record his business stories. Those turn out to be inspirational videos, turning real-life events into powerful lessons.
Jannie truly understands the power of story telling. In these video episodes he recalls previous experiences and uses them to illustrate business struggles. Making business challenges more relatable is the key to success of Jannie;’s business stories. Corporate world is full of jargon and difficult terms, Jannie is able to illustrate those very complex problems with real-life examples. And that’s exactly what his business has to offer. Simplexity designs, builds and optimises organisations.
These videos have been very successful online, getting hundreds of views form Simplexity followers and other viewers. Using stories is a great way of promoting the brand, without selling. Stories connect with the real-life situations, making the problem more relatable. These days more and more brands are using story telling to reach their audience. Video is by far the most suitable form of story-telling: captures both sound and visuals, it’s easy to share online and connects emotionally. Video became extremely popular for that exact reason: building an emotional connection with a speaker. While it’s hard to establish such a bond while reading text, video builds an instant connection with the speaker.
Watch Jannie’s powerful life lessons encapsulated into business stories.
CLIENT: Simplexity Consulting