Fashion photography is essential in building a successful clothing brand. Every good fashion house puts out a yearly fashion collection, some of them even seasonal ones. Those photographs showcase trends, inspire followers and intrigue potential buyers. We have assisted many brands over the years in creating enticing photographs to help establish their position on the market.
So where does the magic sit in fashion photography?
I would say it’s the combination of all the elements that come together in one image.
Of course we have to have great garments. After all it is a fashion shoot and the focus needs to be on the outfits. But the textiles are nothing without a model! That’s why agencies and brands pay top bills for the best models in the industry. Those who can make their clothes come alive and fill them with meaning and emotions. Great models have the ability to “play” the outfits, just like actors can feel the scene and find themselves in the role. Imagine, they get hired for various kinds of fashion photography, they have to present everything from sweet summer dresses, business suits, to wedding gowns.
Another essential quality of a good model is ability to work with the camera. What do we mean by that? Good models know exactly how to position their bodies, in order to appear interesting in fashion photography. Human body, especially a body of a fashion model, is long and sleek. Models learn to “fill” the frame with their bodies, at the same time showcasing the garments.
Fashion photography is always a teamwork. We always invite a makeup artist and hair stylist to a shoot, those elements can make or break a fashion shoot. We bring a stylist to choose the right accessories and shoes. We hire assistants to help with lights and reflectors. Depending on the complexity of the shoot, the amount of garments that need to be presented and the client’s budget, fashion photography can be quite a production.
So when you see those effortless-looking fashion shoots in images in magazines or online, rest assured, there is a team of specialists standing on the other side of the camera. We love creating those images. We have done it successfully for decades and nothing makes us happier than being on a fashion shoot!