Marketing video for Grinnell Group of Companies
PAARLAPP PROMOTIONAL VIDEO
We loved making this promotional video about Arno Hattingh’s new app: PaarlApp. Within an hour of shooting we were able to create this video and to show his potential clients what this app can do and what it is about. PaarApp is an app that helps the people who live in Paarl to stay up to date with specials, events or product or service offerings in their area. The app was designed to assist the public to find local businesses to supply their needs in Paarl.
Many if the goods or services that Paarl’s inhabitants need are supplied by businesses in Paarl, but they’re not aware of it and go looking for them outside of their beautiful area. The general public of Paarl is also always looking for good quality products, but closer to home and at a cheaper price.
In this app you can explore the whole of Paarl in the Western Cape through features like tracking your location and listing specials of all the restaurants and stores in your area! By making this promotional video PaarlApp experienced a 80% increase in downloads since it’s launch in 2016. Their first app – PaarlApp, launched 1 November 2016 with almost 2000 downloads on the first day. This app has a News section which is supported by the local municipality. To date, PaarlApp has 16,200 users.
Promotional video’s play a huge role to promoting a product or video. By using a promotional video for your business as a marketing strategy, you can expect an increase in brand awareness in your business as well as a basic overview of what you can provide a potential client.
This promotional video is also an effective way to show a potential user exactly how this app works, instead of having to read about it and figure out themselves. This promotional video accurately portrays the app’s functionality and accessibility that the app provides to it’s users.