Why do I need a promotional video?
In today’s world of information overload, people’s attention-span has drastically decreased, that’s why promotional video becomes an ideal communication tool. People simply do not have the time to read a whole page of information to get the message.
Search engines are well aware of that. Google looooves video! While you still need text for the Google bots to search your website, you are 53% more likely to be ranked on page 1 of Google’s search results if you have a promotional video to accompany your text.
If that’s not enough to convince you to take a closer look at a promotional video, you should know that up to 85% of website visitors are more likely to buy a product or service after watching a promotional video. Furthermore, 59% of decision-makers prefer watching video if it is available.
To make things easier, we explain the different types of promotional videos below. Each of these videos are very powerful promotional tools used on their own, but can be combined for even stronger impact.
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Which promotional video do I need?
Marketing videos
A marketing video is the perfect tools to market a specific product or service. It’s like having your own TV commercial; without the hefty price tag, but with all the benefits. Showing the viewer what it is you do or how your product works is much more effective than trying to explain this with text.
Video blog
Blogs are very useful to increase your credibility as an expert in your field of work. By adding a video blog post every couple of weeks, you will treat your followers with a dynamic change of pace from your traditional blog post and give your search rankings a boost.
Corporate video
A corporate video (or company video) showcases how amazing your brand/company is. By telling the story about who you are and where you come from, the viewer can form a better connection with your brand or company. This increases the likelyhood of the viewer wanting to do business with you.
“How to” video
Create an “expert tips” series to share your expertise. Short how-to videos increase your credibility and expand your influence. You can record these all in one session and post your tips video to YouTube as needed. A tips series gives you added visibility on the web.
Video Testimonials
Testimonials are extremely powerful to help build a good brand reputation. A written testimonial always makes you wonder if it was actually a real client who wrote it. A video testimonial has far more impact, as you see a real person talk about their experience, which raises your credibility to a whole new level.
Training videos
90% of information transmitted to the brain is visual. Visuals process 60,000X faster in the brain than text. This makes training videos really effective ways to communicate specific messages to your viewers. Save your company lots of time with effective training videos.
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