Did you know that short advertisement videos have been proven to be favored by the viewer? That is if the content is also good, very important. Shorter videos tend to cut out all of the parts that might have been uninteresting for the viewer, straight and to the point is most likely to hold the viewer’s attention for longer. If the viewer is interested in finding out more, they will follow the link in your bio or in the description and this is exactly what you want them to do.
These videos are usually demonstration videos, how-to, and explainer videos. Today people do not have time to sit and watch a video of 1 hour to see how it works. They prefer a quick learner or an advertisement that captivates, something that they can relate to and associate with.
This needs to happen all in the first seven seconds already. You want to impress the audience quickly and grab their attention so that they can be funneled to the lead section and then end up being a client. Most people, especially millennials, use their smartphones which are quick and mobile. So it needs to speak the same visual language, fast.
To create Youtube advertisements don’t have to be over complicated. Start by reviewing what is on your website and grab some content off there that meets the requirements.
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