Why are video ads important for your business?
Video ads are important for your business to help tell a better story than other formats. Storytelling often has an emotional impact,allowing viewers to connect more with your product or service through images and sounds, it can be used to promote a sale, build a story,outline your value proposition, or detail your product. Video ads create a physical presence for your business in the minds of your customers, giving you the power to acquire them. Animated video ads offer a great combination of entertainment and simplicity and are highly effective. Brands that launch new products and services can tell a story about them and how they address specific needs and lifestyles.
Search engines love videos, and they prioritize them when tuning algorithms that place certain websites higher in the rankings. Sharing your video on social media, embedding it on your website page, or posting it on your blog increases the chances that your viewers will find your video in search results. Ads can increase the time a visitor spends on your website. Long exposure helps search engines know that your website has good content.
We had the opportunity of shooting a video ad for CafeNu. Caffenu is the brainchild of founder, Rowan, and is based in Cape Town, South Africa. Rowan is one of the founding members of the company that produced the world’s first Nespresso compatible capsules. His own Nespresso compatible coffee. After much trial and error with different configurations and methods for cleaning his machines, he found the easiest way to keep them in top condition rice field wash capsule. Combine the convenience of a capsule with the features of a quick and easy cleaning processfor a capsule coffeemachine. Visit their webpage for more information.