DO YOU WANT TO MARKET YOUR BUSINESS WITH VIDEO?
Here is why you should consider it…
Video helps to make your business more visible and to connect people to your business.
Think about what makes you stop scrolling, is it text, is it images or is it a video focussing on something of your interest?
Let us help you get visible on social media with some new and relevant content of what your business is all about.
WHAT TO POST ON SOCIAL MEDIA?
People keep on saying you should keep your social media up to date, stay with the trends and post weekly if not daily to get the most out of your social media. Yes, it is important to continuously post on social media. The trick is also WHAT you post that makes a difference. It needs to be well thought out and you should consider using videos and photos as both plays a big role in making the scrollers stop and pay attention.
CONNECT WITH PEOPLE VIA VIDEO
Video helps to make your business more visible and did you know that for a video to reach its maximum reach organically, it has to be 3 min minimum? This allows for people to listen to information and understand what exactly your business or video is all about.
Wow-what a great product, thank you for your service, you are amazing.
Thanks dearest customer, but please put it in a video! We would like to show the world what you have to say.
Testimonial videos give your brand credibility. Having other people speaking the truth about your business helps to make other potential customers realize that you are as professional as what your online presence looks like. A testimonial is special and can help your business in many ways. When a client has something to share about your service or product, ask them if you can have a team of professionals record it for you with a video.
ADD VIDEOS TO YOUR WEBSITE
Videos on your website also mean that you are more likely to reach a better reach of up to 41% organically.
EASY TO REMEMBER
People tend to remember 80% more of a video they have watched in the last 30 days, than the text they’ve read. It is more memorable than a list of facts or a body of the text. Therefore if your business has videos posted regularly, people will be able to connect with your business and remember your name when the conversation pops up or when someone needs your service.
TRAINING AND CONNECTING WITH PEOPLE
As a business owner, you need to teach your viewers what you are selling. 65% of people consider themselves to learn better with visual elements such as video. Even if you are a Director or owner in a business, and there is a lot of information for a new employee to learn, a video can help explain what the ins and outs are of the company and the way of doing things. Yes to be personal is important, but to give the employee a head start with a professional video can make a huge difference as they can watch it over and over to get more familiar with the business.
TRYING TO FUNNEL YOUR CLIENTS
To convert a prospecting customer into a customer can be hard. Videos do a great job in convincing your potential customer to close the deal. 64% of customers are more likely to buy a product or a service from watching a professional video about it and fully know what exactly the product or service is all about.
Making a professional video and posting it on social media or your website doesn’t mean that you are now going to become the richest man or woman alive, it simply means that you will broaden your reach and take a step in growing some client prospects. If you do the video well with detailed planning and consideration to connect with your buyers’ interests, there is no reason why your video will not increase your conversion rate.