WHY IS VIDEO MARKETING SO EFFECTIVE?

1. Video marketing Boosts Sales

Videos can make you some serious money.  Adding a product video on your landing page can increase conversions by 80%.

Video can also lead directly to sales. Studies show that 74% of users who watched an explainer-video about a product subsequently bought it. So better start crafting your exciting product videos now!

2. Video Shows Great ROI

Videos can make you some serious money.  Adding a product video on your landing page can increase conversions by 80%.

Video marketing can also lead directly to sales. Studies show that 74% of users who watched an explainer-video about a product subsequently bought it. So better start crafting your exciting product videos now!

3. Video Builds Trust

Video does it all. Video content is likely to engage us and ignite emotions. Through watching a video about a service or product, we experience a more personalised communication, which leads to instant trust. Video marketing simply sells you and your business!

4. Google Loves Videos

You’re 53 times more likely show up first on Google if you have a video embedded on your website. Since Google now owns YouTube, there has been a significant increase in how much videos affect your search engine rank.

Make sure to optimize your videos on Youtube for SEO. Write interesting titles and descriptions. Add a link back to your website, products, and services. Give potential customers the way to take the next step.

5. Tap the Mobile Users

90% of consumers watch videos on their mobile. Since people like to watch videos on the go, and the number of smartphone users is growing, your video audience keeps getting bigger and bigger.

Bonus Tip 2: Video Is Rocking Email Campaigns

When you’re creating videos already, make sure you to incorporate them into your email marketing campaigns. An introductory email that includes a video receives an increase click-through rate by 96%! That’s a great way to stand out from competition and get your message across.

Conclusion

Video advertising is becoming more and more affordable and popular. Making marketing videos for your business requires creativity and knowledge of human psychology. The cocktail of these components makes it possible to create real miracles of advertising at minimal cost.

Emotionally charged, creative video advertising can be spread on the Internet in a matter of days, getting millions of views. And this is the whole point of video marketing: the only creative survive!