Use YouTube videos as a marketing strategy for your business.
YouTube’s ad engine is powerful and infinitely optimizable, but at the end of the day, successful advertisingis about how you engage with your users. In short, creative choices matter. Here are some tips for creating effective video ads on YouTube.
Hook people instantly
What is a hook? It may be a familiar face. Strong moods and emotions. Tight framing of important productsor faces (even unfamiliar ones). It may be a surprising or unusual genre choice, such as humor or suspense. Or catchy tunes if you can secure the rights.
Brand early, but brand wisely
According to YouTube, top-of-funnel awareness ads are most effective when branding appears in the first five seconds of her and throughout the ad. Ads that target audiences further down the funnel, on the other hand,may need to be branded later so that viewers can engage with the ad’s story and gain more viewing time..The dining room here? Branding isn’t just about making sure your logo appears in his first five seconds as recommended by YouTube. A truly great video ad embodies your brand in a way that literally every detail supports its character, tone and vision.
Show people what to do next
As mentioned earlier, YouTube advertising requires goals so that its success can be measured. If your campaign goal is a lower funnel action (clicks, sales,conversions, traffic, etc.), you should set up your ad as a TrueView for action campaign. This adds a clickable element to your ad, allowing viewers to click through to the end.
We had the opportunity of creating a series of small YouTube videos for a company called Gift Experience, they use the videos as a marketing strategy to sell their brand.
For your own gift experience visit: https://giftexperience.co.za