Marketing video for Grinnell Group of Companies
Product Video – Medispec Ostomy Products
Medispec is a South African medical company manufacturing ostomy products. Our team was in charge of creating this product video for Medispec. Firstly, we focused on the production process to familiarise the clients with the unique features of these products. We introduced the technology to show the impact the manufacturing plant has on the local community. The company designs and manufactures their own components, which makes their products competitive on the local market.
Very important part of this product video is a live demonstration. We used a model to show how safe, comfortable and easy to use Medispec products are. A Live demonstration is a vital part of a product video. The potential client wants to see the product in action, to ensure the product is fully functional and suited to their specifications. Recent studies show, that clients are 88% more likely to make a purchase after watching a product video about an item. In the Medispec video we demonstrate how to apply ostomy products onto the skin and how easy it is to remove them. We also show the unique design of the product, making it invisible underneath normal clothing. The impact of such demonstration is much stronger than a line of text stating the same thing!
This Somerset West based manufacturing company boasts being the only one in Africa and the Southern Hemispehere to manufacture quality ostomy products. Their products compete with the quality of the best manufacturers of ostomy products in the world. We are proud to be able to create this product video for such a unique local company. We hope that this product video will help raise awareness about this locally designed and manufactured product, that competes on international levels!
Client’s website: http://www.acindustries.co.za
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